This year, Taylor Swift's Eras Tour will stop in eighteen locations throughout Europe, and the continent is already experiencing economic growth.
The financial effects of Swift's US billion-dollar tour have been widely documented, but the details of how she might upend the European economy are just now beginning to take shape.
The European towns where Swift will be performing this summer are already experiencing a shortage of hotels and short-term rentals.
According to hotel analytics firm STR, by August 2023, occupancy levels for Swift's tour dates had already surpassed 50%
in hotels in Cardiff and Liverpool, UK, where she will be making stops in June. Even with price increases,
that is: Rooms in Cardiff are selling for $230 more than they usually do, according to data from hotel analytics company Lighthouse.
According to vacation rental data provider AirDNA, by December, demand for short-term rentals during Swift's tour dates in Vienna was up 1,
989% year-over-year – seriously, 1989 — while in Warsaw, Poland, it was up 2020%.